60 Global agencies
43,000 employees
100+ countries
54 Regional offices
1,560 employees
15 countries
14 Regional offices
124 employees
8 countries
Majority owned by IPG
Global reach to Regional & Global offices
We are part of MCN: The Largest Communication Network in MENA
Media Expertise fueled by Technology, Passion, Attention, and Reach
What is Magna all about?
At MAGNA, our mission is to be the driving force behind our clients’ success by delivering unparalleled media and communication solutions across MENA. Our vision is to redefine industry standards, envisioning a future where businesses thrive through a strategic and innovative mindset.
Guided by our commitment to excellence, our ‘Performance Pathways’ planning framework, signifies continuous enrichment and evolution of every aspect of our product – from technology, to processes, and most importantly our people.
So what makes Magna so different?
At the heart of our commitment lie our core values – Expertise, Passion & Attention. Expertise of our dedicated professionals ensures our clients benefit from cutting-edge solutions that yield tangible results. Passion fuels our dynamic team, channeling creativity in crafting media plans that exceed client expectations. Attention goes beyond being responsive, it encompasses every aspect of what we do for our clients – attention to detail, attention to client needs, attention to trends, and attention to the end goal – delivering outstanding value. Lastly, as part of MCN, and globally IPG, we offer an immense value of research, tools, and competitive rates, capitalized through our group's clout and buying power. That’s the MAGNA difference.
Performance Pathways
We follow a dynamic planning approach, our Performance Pathways that mirror human behavior
RESEARCH AND
INSIGHTS
DATA MEASUREMENT & REPORTING
MEDIA STRATEGY
MEDIA ACTIVATION
EXECUTION & OPTIMIZATION
We have won more than 80
global and regional awards
In 2020, we became The Most Effective Media Agency Network in the MENA region by Effie Index
..and scored Media Agency of the Year at the MMA MENA Smarties Awards 2020
People & Culture
Magna is a celebration of the power of young and a shared passion for all things digital. Our dynamic team comes from diverse backgrounds and cultures that help energize our thinking and collaboration.
Our Clients
Meet the Team
LARA ARBID
CHIEF EXECUTIVE OFFICER - MENA
SINI BABY
REGIONAL CHIEF FINANCIAL OFFICER
SANTADIP ROY
REGIONAL MANAGING DIRECTOR
NAMEER ABOU ISMAIL
GENERAL MANAGER - KSA
VERONICA NIPAY
DIRECTOR - STRATEGY & INTEGRATED PLANNING
PHILIP DODWELL
DIRECTOR - INTEGRATED PLANNING
FADI HADDAD
DIRECTOR - INTEGRATED PLANNING