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Media Expertise fueled by Technology, Passion, Attention, and Reach

We are part of MCN: The Largest Communication Network in MENA

Majority owned by IPG

Global reach to Regional & Global offices

60 Global agencies

43,000 employees

100+ countries

54 Regional offices
1,560 employees
15 countries

14 Regional offices
124  employees
8 countries

At Magna, our mission is to be the driving force behind our clients' success by delivering unparalleled media and communication solutions.

Our vision is to redefine industry standards, envisioning a future where businesses thrive through a strategic and innovative mindset. Guided by our commitment to excellence, we strive for continuous enrichment and evolution of every aspect of our product – from technology, to processes, and most importantly our people.

What is Magna all about?

At MAGNA, our mission is to be the driving force behind our clients’ success by delivering unparalleled media and communication solutions across MENA. Our vision is to redefine industry standards, envisioning a future where businesses thrive through a strategic and innovative mindset.

Guided by our commitment to excellence, our ‘Performance Pathways’ planning framework, signifies continuous enrichment and evolution of every aspect of our product – from technology, to processes, and most importantly our people.

What Makes Magna Different

At the heart of our commitment lie our core values – Expertise, Passion & Attention. Expertise of our dedicated professionals ensures our clients benefit from cutting-edge solutions that yield tangible results. Passion fuels our dynamic team, channeling creativity in crafting media plans that exceed client expectations. Attention goes beyond being responsive, it encompasses every aspect of what we do for our clients – attention to detail, attention to client needs, attention to trends, and attention to the end goal – delivering outstanding value. Lastly, as part of MCN, and globally IPG, we offer an immense value of research, tools, and competitive rates, capitalized through our group's clout and buying power. That’s the MAGNA difference.

Our Work

We have won more than 80

global and regional awards 

In 2020, we became The Most Effective Media Agency Network in the MENA region by Effie Index

..scored Media Agency of the Year at the MMA MENA Smarties Awards 2020

..and became the Performance Marketing Agency of the Year in 2024

People & Culture

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Magna is a celebration of the power of young and a shared passion for all things digital. Our dynamic team comes from diverse backgrounds and cultures that help energize our thinking and collaboration.

Meet the Team

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LARA ARBID

CHIEF EXECUTIVE OFFICER - MENA

SINI BABY

REGIONAL CHIEF FINANCIAL OFFICER

SANTADIP ROY

REGIONAL MANAGING DIRECTOR

NAMEER ABOU ISMAIL

GENERAL MANAGER - KSA

VERONICA NIPAY

DIRECTOR - STRATEGY & INTEGRATED PLANNING

PHILIP DODWELL

DIRECTOR - INTEGRATED PLANNING

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