

Media Expertise fueled by Technology, Passion, Attention, and Reach
We are part of MCN: The Largest Communication Network in MENA

Majority owned by IPG
Global reach to Regional & Global offices


60 Global agencies
43,000 employees
100+ countries

54 Regional offices
1,560 employees
15 countries

14 Regional offices
124 employees
8 countries


At Magna, our mission is to be the driving force behind our clients' success by delivering unparalleled media and communication solutions.
Our vision is to redefine industry standards, envisioning a future where businesses thrive through a strategic and innovative mindset. Guided by our commitment to excellence, we strive for continuous enrichment and evolution of every aspect of our product – from technology, to processes, and most importantly our people.


What is Magna all about?
At MAGNA, our mission is to be the driving force behind our clients’ success by delivering unparalleled media and communication solutions across MENA. Our vision is to redefine industry standards, envisioning a future where businesses thrive through a strategic and innovative mindset.
Guided by our commitment to excellence, our ‘Performance Pathways’ planning framework, signifies continuous enrichment and evolution of every aspect of our product – from technology, to processes, and most importantly our people.

What Makes Magna Different
At the heart of our commitment lie our core values – Expertise, Passion & Attention. Expertise of our dedicated professionals ensures our clients benefit from cutting-edge solutions that yield tangible results. Passion fuels our dynamic team, channeling creativity in crafting media plans that exceed client expectations. Attention goes beyond being responsive, it encompasses every aspect of what we do for our clients – attention to detail, attention to client needs, attention to trends, and attention to the end goal – delivering outstanding value. Lastly, as part of MCN, and globally IPG, we offer an immense value of research, tools, and competitive rates, capitalized through our group's clout and buying power. That’s the MAGNA difference.
Our Work


We have won more than 80
global and regional awards







In 2020, we became The Most Effective Media Agency Network in the MENA region by Effie Index
..scored Media Agency of the Year at the MMA MENA Smarties Awards 2020
..and became the Performance Marketing Agency of the Year in 2024


People & Culture








Magna is a celebration of the power of young and a shared passion for all things digital. Our dynamic team comes from diverse backgrounds and cultures that help energize our thinking and collaboration.
Meet the Team

LARA ARBID
CHIEF EXECUTIVE OFFICER - MENA

SINI BABY
REGIONAL CHIEF FINANCIAL OFFICER

SANTADIP ROY
REGIONAL MANAGING DIRECTOR

NAMEER ABOU ISMAIL
GENERAL MANAGER - KSA
_edited.jpg)
VERONICA NIPAY
DIRECTOR - STRATEGY & INTEGRATED PLANNING
_edited.jpg)
PHILIP DODWELL
DIRECTOR - INTEGRATED PLANNING