So, what’s Programmatic in media?
It is not new, yet, there are so many marketers out there (and well as agency folks), who have no real idea on what ‘Programmatic’ really means in media. Let’s… Read More »So, what’s Programmatic in media?
September 2015
Magna MENA Media News Update October 2015
The October 2015 edition of the Magna Global MENA Media News update features content sharing tips, creating and managing brand advocates and an ad-free YouTube format… Click on the image below to view/download… Read More »Magna MENA Media News Update October 2015
Is multitasking and the multi-device journey taking away from a brand’s reach?
Multi-screen or multi device marketing is a big buzzword. Screen journeying is another. But is this new consumer habit taking away valuable focus and attention to a brand’s message? People… Read More »Is multitasking and the multi-device journey taking away from a brand’s reach?
Magna News Update – September 2015
The September 2015 edition of the Magna Global MENA Media News update features User Generated Content changing marketing, social media mistakes people make, and YouTube strategy…. Click on the image below to view/download… Read More »Magna News Update – September 2015
5 Factors to help make your ad viewable
There is a lot of debate around display ad viewability. Many of the ads that brands pay for never really appear on the display screen. Advertisers are ken to shift… Read More »5 Factors to help make your ad viewable