October 2015

The November 2015 edition of the Magna Global MENA Media News update features news on ad blocking, programmatic advertising made simple, updates on social media and more…  Click on the image below to view/download… Read More »Magna MENA News Update November 2015

Here is one of our ads from our “How do you talk to…” campaigns. This ad features Ahmad. May look like your typical regional demographic. Thirty something business man. Father… Read More »Media planning, Engagement, Conversations – 4

Here’s what you might have missed… 1. Facebook is going to launch a DSP Facebook now has a demand-side platform (DSP) ready for launch in 2016. The tech giant already… Read More »Facebook, Google and Twitter updates you might have missed

Over the years, we have seen the scope of media agencies evolve from the excel sheet – i.e. a simple media contact point plan, GRPs, reach, copies, etc to a… Read More »Magna MENA – a new position in Media Planning