January 2016

The February 2016 edition of the Magna Global MENA Media News update features news on trends including Twitter Flight School, Programmatic in 2016 and more…  Click on the image below to view/download the PDF… Read More »Magna MENA Media Update February 2016

Following a three-month review for its media agency contract for 2016-2018, Unilever has appointed Middle East Network (MCN’s) media agency Magna as its agency of record. Magna’s assignment includes media… Read More »Unilever appoints Magna as agency of record

Whether its click fraud, or the accidental click, media agencies and their clients are yet to come to grips with these pitfalls in display advertising. Besides, click fraud (usually, clicks… Read More »Accidental Click: Display Advertising’s Pitfall

The January 2016 edition of the Magna Global MENA Media News update features news on trends in consumer behavior from Facebook, predictions for mobile in 2016 and more…  Click on the image below… Read More »Magna MENA Media Update January 2016