Magna MENA is a regional communications network with 65 media professionals, working in offices across the Middle East and North Africa. Globally, Magna is part of IPG Mediabrands.

In the Middle East and N0rth Africa region, Magna is part of the Middle East Communications Network (MCN), which is an IPG group company. MCN owns and operates several leading global and local advertising, marketing, media and digital agency brands across the region.


Magna’s head offices are in Dubai. Regional offices are in Dubai, Abu Dhabi, Cairo, the GCC including Saudi Arabia, in the Levant, in Morocco, Algeria and Tunisia.

Owned by MCN – the largest media network in NAME, Magna benefits from consolidated media volumes traded under MCN and from the preferred relationships with all media suppliers in the region across all platforms (see testimonials attached). The media billings of MCN in 2015 are budgeted at $725 million with potential growth of 9.5% in 2016. This represents an estimated market share between 18% and 20%. The share of television is 40%, OOH 26%, Print 15%, Digital 14% and Radio/Cinema 5%. Magna’s regional billings for 2014 was estimated at $820 million+.

Attention + Value

What Magna has become known for in the industry today is to provide every single client a unique combination of Attention and Value. Brands both big and small, global regional or local that work with Magna – have always had a level of ‘Attention’ that sets the standards for service for the industry. Attention goes beyond being responsive, it encompasses every aspect of what Magna does for clients – attention to detail, attention to client needs and asks, attention to trends and changes and of course, attention to the end goal – delivering outstanding and amplifying ‘Value’ for every media dollar spent.

This approach has resulted in all our clients seeing a significant business growth since we started our partnerships. At the end of the day business results is what matters, and every client likes to see an effective ROI on their media spends. This is how we measure our success at Magna.

And we’re recognized for that…

When you deliver results consistently, when you deliver above and beyond expectations, the world recognizes that.


In recent years, Magna has won or been shortlisted in multiple categories for the most coveted media industry awards in the region. These include the Festival of Media MENA, the Effies MENA (including a Gold for our campaign for Subway), MENA Digital Awards and the MENA Cristals.

Amplifying your message. Amplifying Value.

Amplifying ‘Value’ in today’s media scenario is a multi-faceted practice. One needs best-in-breed talent who use bleeding edge tools and strategies to deliver the ‘above and beyond’ that every client looks for. Proprietary and syndicated research tools that help in research, insights, benchmarking and delivery are key.

At the end of the day, it’s all about amplifying your message. That’s where the real ‘Value’ lies. Starting conversations. Engaging. Whether you want to talk to busy mothers, attention-divided teenagers, SMEs and startups, or to Ahmad… Magna is uniquely positioned to deliver what your brand is looking for today. Let’s turn it up for you…