Facebook, Google and Twitter updates you might have missed

Here’s what you might have missed…

1. Facebook is going to launch a DSP
Facebook now has a demand-side platform (DSP) ready for launch in 2016. The tech giant already has an ad network, a supply-side platform for publishers and an ad server (Atlas).

With this DSP, Facebook’s agency partners may have some stiff new competition for Google’s DoubleClick.

If you’re unsure on exactly what a DSP is, go read our programmatic glossary.

2. Google mobile searches surpass desktop
Speaking at Code/Mobile, Amit Singhal, Google’s SVP Search, is reported to have said that for the first time this summer, Google searches performed on mobile devices outnumbered those on desktop.

3. Twitter expands its Amplify ad program
The Amplify program for video ads has allowed publishers and advertisers to work together to produce promoted tweets featuring video and a pre-roll ad. Changes now announced for Amplify mean advertisers no longer need to partner with a publisher, they can simply choose a content category and Twitter will do the rest. The new system means that the more video publishers share to Twitter, the more money they may stand to make from auto pre-roll ads.

4. Twitter launches Moments
Moments are collections of tweets curated by Twitter (and eventually its publishing partners) to create a new tab of editorial in the Twitter app. This should be a powerful new way for Twitter to shape and define events that break or are documented across the network.

5. Twitter has a ‘new’ CEO
Jack Dorsey, the co-founder, has been confirmed as full-time CEO after standing in for a while. Dorsey will be juggling the role with his CEO job at Square.

6. Google announces Customer Match
Google has announced it will allow PPC ads to be matched to email addresses. Much like Facebook Audiences, advertisers can upload a list of email addresses and then target PPC ads to these users or to users that ‘look alike’.

7. Twitter adds partners for its Buy button
Twitter’s Buy button now has more ecommerce platform partners (Demandware, Bigcommerce and Shopify). So far, there hasn’t been much noise about T-commerce, with many suggessting it’s been a bit of a damp squib due to its omission from company revenue results.

8. Your Facebook profile pic can now be GIFalicious
Not much more to add here, but why not read about 10 big trends in social video.

9. Google announces Accelerated Mobile Pages
AMP is a framework designed to limit components of HTML, CSS and JavaScript. The aim is to change the way publishers build webpages, to decrease load time on mobile.

10. Twitter announces Accelerated Mobile Pages
OK, the AMP project is actually supported by a bunch of tech companies (Pinterest, WordPress, LinkedIn, Nuzzel, Parse.ly, Google and Twitter), as well as all the big publishers you’d expect to be pioneering web design.

With so many webpages embedding Tweets and Vines (here’s looking at you, Buzzfeed), AMP should make a big difference here in loading this content much quicker.

This content is an excerpt from the econsultancy blog. Published 9 October, 2015 by Ben Davis @ Econsultancy. 

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