Here is one of our ads from our “How do you talk to…” campaigns. This ad features Ahmad. May look like your typical regional demographic. Thirty something business man. Father of three. Sports enthusiast. Loves his cars and his coffee.
Spends a lot of time watching tv serials and football. But not necessarily on tv. He place shifts his content on to his tablet and consumes his media wherever, whenever. So we need to target him with what we call a ‘video neutral’ approach. Meeting him halfway on YouTube and tv, on twitter and on outdoor. And draw him in with genuinely interesting content. Delivered in context. Want to engage in a conversation with Ahmad? Come talk to us first.