News & Blog

Over the years, we have seen the scope of media agencies evolve from the excel sheet – i.e. a simple media contact point plan, GRPs, reach, copies, etc to a… Read More »Magna MENA – a new position in Media Planning

It is not new, yet, there are so many marketers out there (and well as agency folks), who have no real idea on what ‘Programmatic’ really means in media. Let’s… Read More »So, what’s Programmatic in media?

The October 2015 edition of the Magna Global MENA Media News update features content sharing tips, creating and managing brand advocates and an ad-free YouTube format…  Click on the image below to view/download… Read More »Magna MENA Media News Update October 2015

Multi-screen or multi device marketing is a big buzzword. Screen journeying is another. But is this new consumer habit taking away valuable focus and attention to a brand’s message? People… Read More »Is multitasking and the multi-device journey taking away from a brand’s reach?

The September 2015 edition of the Magna Global MENA Media News update features User Generated Content changing marketing, social media mistakes people make, and YouTube strategy…. Click on the image below to view/download… Read More »Magna News Update – September 2015

There is a lot of debate around display ad viewability. Many of the ads that brands pay for never really appear on the display screen. Advertisers are ken to shift… Read More »5 Factors to help make your ad viewable

The August 2015 edition of the Magna Global MENA Media News update features 2015 Social Media Marketing Trends, Challenges for digital marketers and more…. Click on the image below to view/download the PDF file… Read More »Magna News Update – August 2015