People

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Bassem Massoud
CEO

Lara Arbid
Deputy GM, UAE

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Sini Baby
Regional Finance Director

Abdallah Safieddine
Business Director Unilever

Santadip Roy
Regional Digital Director

Oussama Soraa
GM, Morocco

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Khalil Ben Barkat
GM, Algiers

Carole Hayek
GM, Lebanon

Nihal Abd El Aziz
Deputy GM, Cairo

Nameer Abou Ismail
Business Director, KSA