Unilever appoints Magna as agency of record

Following a three-month review for its media agency contract for 2016-2018, Unilever has appointed Middle East Network (MCN’s) media agency Magna as its agency of record. Magna’s assignment includes media planning and buying for non-digital media in the GCC and all media including digital in other markets, while OMG’s PHD handles the digital media planning and buying for Unilever in the GCC.

Asad Rehman, media director MENA at Unilever says in a statement: “A key highlight of the outcome of the review is the renewal of the media contract with Magna in both the key ‘Mashreq’ and ‘Maghreb’ markets. Magna will manage the full scope of Unilever business, including planning on traditional media in Arabia. The scope allows for adding value to the Magna team structures so as to provide greater support to the marketing teams and introducing a plethora of new tools and systems to simplify workflows.“

“Magna have had a partnership with Unilever for over a decade now, and this added-in new responsibility to manage the full scope of the Unilever traditional media business in Arabia is both a recognition for this successful relationship and a challenge for Magna to deliver best in class strategic thinking and drive further media value in a highly dynamic media industry,” adds Ghassan Harfouche, group CEO of MCN. –

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