Search & Bid Management
Social Media Strategy
Social Community Management
Content strategy and creation
Mobile strategy and execution
Digital Out of Home
How do we do it…
Our overall Planning Framework
Our approach to communication planning is founded on three main stages (3D: Determine, Design, and Deliver).
In the Determine stage, we focus on identifying the real business issue that we are trying to solve.
In the Design stage, we put the consumer at the heart of the solution, develop the media insight, and the idea and the strategy that will bring the concept to life.
In the Deliver stage, we connect the strategy to the investment by planning across touch points, optimizing the mix, identifying weight and flights, integrating ideas with the plan and ensuring maximized returns. We adopt an on-going process for assessing the campaign deliveries and amending the plan as needed.
Our planning framework is fueled by a wealth of syndicated and proprietary tools catering to each stage of the planning approach. The table below describes in summary the name of each tool and its position in our 3D process:
Data is the new oil
At Magna, data is the new oil. Anticipatory data is what helps guide a lot of what we do. Our strategy and planning process is founded on insights that evolve out of smart data – key market knowledge that is the outcome of understanding and mining data.
The components in our data mix include
Media Research : on inflation trends, tv audience estimation and ratings snapshots
Consumer insights: media access, media consumption and economic markers
Analytics and Performance: MMM and ROI, Media Economy reporting, Dashboards and POVs
We then use the insights gathered alongside leading edge technology platforms to optimize performance and maximize efficiencies.
MCN’s specialized agency Platform5 helps us in utilizing technology for Search and Social Bidding, Programmatic Buying, Trading, Adserving and Mobile solutions.
Finally, our approach to buying media is planning-led. Our efficient and effective buying process leverages the unique position of MCN as a consolidated media buyer for the region. Three key factors outline our buying – a new approach to vlaue, leveraging digital technologies and complete transparency in every step of the way.
Talk to us about how we strategically set price targets (based on extensive market benchmarking), optimize value via enhancements and understanding of specific campaign driven metrics, and leveraging the latest in knowhow and technology applications to lower costs in digital and social.